2026 Golden Ticket Program

Golden Ticket Program is back for the 2026 holiday season on Martha's Vineyard.

From November 21st to December 22nd, participating businesses reward customers for shopping local, and shoppers collect tickets for a chance at cash prizes in the December 23 drawing.

Last year's results speak for themselves: over $500,000 in local commerce generated, 20,000+ qualifying transactions, and 41 local businesses participated over a 32-day campaign.

Here's how it works: Retail businesses give out 1 Golden Ticket for every $25 spent, and 2 tickets for every $25 during Gold Rush Days. Restaurants and lodging give out 1 ticket for every $100 spent, and 2 tickets for every $100 during Gold Rush Days.

Businesses can join at three levels, from 1,000 tickets up to 8,000, with each level including inclusion in the island-wide campaign, promotion on MVY.com, social and email marketing, printed materials, in-store signage, and Chamber-managed prize drawings.

This is one of the island's signature holiday campaigns, driving more traffic and repeat business while keeping holiday dollars right here on Martha's Vineyard. Space is limited and participation is first-come, first-served. Reserve your spot by emailing membership@mvy.com.

A portion of the proceeds from the Very Vineyard Holiday program will go to: