2022 VisitMV Tourism Mini Grant Program
The Martha’s Vineyard Chamber of Commerce is delighted to announce the 2022 VisitMV Tourism Mini-Grant program to support marketing initiatives, events and services that promote Martha’s Vineyard as a premier destination, stimulate economic development and encourage responsible tourism to the Island on a year-round basis.
CLICK HERE TO APPLY ONLINE.
Most awards will range between $500 - $7,000.
Who is Eligible to Apply?
All Chamber of Commerce members are welcome to apply.
What can the VisitMV Tourism Mini-Grant be used for?
Funds are to be used for the design and production of promotional materials including: print (brochures, flyers, calendars, rack cards, magazines, newspaper inserts), event or activity website development, blogging, digital, TV, YouTube, audio messaging, radio, social media projects, language translations and signage for tourism-related businesses or activities.
Grant funds may not be used to market or advertise events whose primary purpose is fundraising for a specific cause.
Please note that all funded projects must adhere to the logo and funding credits criteria put forth by the Martha’s Vineyard Chamber of Commerce and the Massachusetts Office of Travel and Tourism.
Timeline
Grant applications are due by 5pm on Friday April 1, 2021, and are available online HERE. You may also email aela@mvy.com to receive a hardcopy application.
Applicants will be notified by April 15 if they are receiving an award.
Important Information
Mini Grant funds will not be awarded directly to the grant recipient. Invoices totaling the grant award will be submitted to the Chamber, and the Chamber will issue payment to the vendor. Unused grant funds will be reallocated to the Chamber’s general marketing programs.
All marketing copy MUST include funding credits, and in the case of digital and print materials, logos for the Martha’s Vineyard Chamber of Commerce and the Massachusetts Office of Travel and Tourism and designs MUST be pre-approved by the Chamber and MOTT before production and distribution begins. All project designs must be approved by June 15, 2022 in order to receive funding
All applicants must currently provide a reciprocal link on their website homepage to mvy.com and visitma.com
Evaluation
All applications will be reviewed by the VisitMV Tourism MiniGrant Review Committee, and award amounts will be determined by this Committee. The Review Committee will score applications based on an assessment of how well they answer the questions and meet the following criteria:
Cohesiveness of Proposal: Is the application clear and well written and is the proposal’s budget clear?
Organizational Capacity: Does the applicant have the right skills and experience to deliver and a demonstrated history of success in carrying out similar projects?
Project Benefits: Does the project have economic benefits to Martha’s Vineyard in the form of additional room nights and visitor spend? Will the campaign support tourism growth? Please note that special consideration will be given to projects that drive tourism September – June.
CLICK HERE TO APPLY ONLINE.
Most awards will range between $500 - $7,000.
Who is Eligible to Apply?
All Chamber of Commerce members are welcome to apply.
What can the VisitMV Tourism Mini-Grant be used for?
Funds are to be used for the design and production of promotional materials including: print (brochures, flyers, calendars, rack cards, magazines, newspaper inserts), event or activity website development, blogging, digital, TV, YouTube, audio messaging, radio, social media projects, language translations and signage for tourism-related businesses or activities.
Grant funds may not be used to market or advertise events whose primary purpose is fundraising for a specific cause.
Please note that all funded projects must adhere to the logo and funding credits criteria put forth by the Martha’s Vineyard Chamber of Commerce and the Massachusetts Office of Travel and Tourism.
Timeline
Grant applications are due by 5pm on Friday April 1, 2021, and are available online HERE. You may also email aela@mvy.com to receive a hardcopy application.
Applicants will be notified by April 15 if they are receiving an award.
Important Information
Mini Grant funds will not be awarded directly to the grant recipient. Invoices totaling the grant award will be submitted to the Chamber, and the Chamber will issue payment to the vendor. Unused grant funds will be reallocated to the Chamber’s general marketing programs.
All marketing copy MUST include funding credits, and in the case of digital and print materials, logos for the Martha’s Vineyard Chamber of Commerce and the Massachusetts Office of Travel and Tourism and designs MUST be pre-approved by the Chamber and MOTT before production and distribution begins. All project designs must be approved by June 15, 2022 in order to receive funding
All applicants must currently provide a reciprocal link on their website homepage to mvy.com and visitma.com
Evaluation
All applications will be reviewed by the VisitMV Tourism MiniGrant Review Committee, and award amounts will be determined by this Committee. The Review Committee will score applications based on an assessment of how well they answer the questions and meet the following criteria:
Cohesiveness of Proposal: Is the application clear and well written and is the proposal’s budget clear?
Organizational Capacity: Does the applicant have the right skills and experience to deliver and a demonstrated history of success in carrying out similar projects?
Project Benefits: Does the project have economic benefits to Martha’s Vineyard in the form of additional room nights and visitor spend? Will the campaign support tourism growth? Please note that special consideration will be given to projects that drive tourism September – June.
Check out previous VisitMV
Tourism Mini Grant Recipients here:
Tourism Mini Grant Recipients here:
First Fridays
Submitted by: Vineyard Haven Business Association and the Vineyard Haven Harbor Cultural District
Grant Amount $2,000 for rack cards, website development
Truth In History
Submitted by: The Aquinnah Cultural Center
Grant Award $1,000 for MV Radio advertising and enhanced web page
Island Picnics and Vineyard Donut Bars
Submitted by: Life at Humphreys
Grant Award $2,200 for media consultant, professional photography for food & picnic set ups and printing
Little Rock Farm Branding
Submitted by: Little Rock Farm
Grant Award $1,500 for Branding and Social Media
Share That Salty Feeling
Submitted by: Martha’s Vineyard Sea Salt
Grant Award $1,000 for digital and social media branding
MV Hospitality Industry Revival
Submitted by Martha’s Vineyard Lodging Association (MVLA)
Grant Award $2,000 for Google Ad Spring & Fall Campaign
Community Garden and Farm Tour Signs
Submitted by: Native Earth Teaching Farm
Grant Award $300 for signs
Martha's Vineyard Oyster Fest Marketing
Submitted by: Martha's Vineyard Oyster Festival
Grant Award : $2,500 for video and social media
Martha’s Vineyard International Film Festival
Submitted by: The Martha’s Vineyard Film Society
Grant Amount: $1,500 for off-Island Festival marketing
Edgartown Tour Company Grant
Submitted by Edgartown Tour Company
Grant award $1,000 for digital ad design and social media marketing
2019 Fall Festival developed by the Mass Audubon Felix Neck Wildlife Sanctuary
Grant Award: $1,000 for digital and social media marketing
Food Minded Fellow Podcast by Gavin Smith
Grant Award: $2,500 for the development of a dedicated website to inform visitors about the podcast and host episodes, social media sponsored and online advertising budget to promote the podcast and social media marketing development and support
Island Alpaca, Barbara Ronchetti
Grant Award $1,500 for off-Island brochure distribution
Food Tours by Farm.Field.Sea
Grant award: $2,500 to develop digital assets, web and social media marketing
Martha’s Vineyard Chef Series October/November 2019 developed by the Nobnocket Inn
Grant Award: $1,500 for digital ads and social media marketing for event
MVY Social Media Conference April 2020 developed by Shored Up Digital
Grant Award $1,750 Development of a dedicated website and social and digital marketing
MV Signs Then and Now: Through Deaf Eyes
Grant Award $1,500 for Airing of documentary on MVTV; supporting the development of webpage with images and video, market the airing of documentary at locations on the Island.
Sail Year-Round...Visit MV in the Off-Season Campaign by Friends of Mvyradio
Grant Award: $2500
Submitted by: Vineyard Haven Business Association and the Vineyard Haven Harbor Cultural District
Grant Amount $2,000 for rack cards, website development
Truth In History
Submitted by: The Aquinnah Cultural Center
Grant Award $1,000 for MV Radio advertising and enhanced web page
Island Picnics and Vineyard Donut Bars
Submitted by: Life at Humphreys
Grant Award $2,200 for media consultant, professional photography for food & picnic set ups and printing
Little Rock Farm Branding
Submitted by: Little Rock Farm
Grant Award $1,500 for Branding and Social Media
Share That Salty Feeling
Submitted by: Martha’s Vineyard Sea Salt
Grant Award $1,000 for digital and social media branding
MV Hospitality Industry Revival
Submitted by Martha’s Vineyard Lodging Association (MVLA)
Grant Award $2,000 for Google Ad Spring & Fall Campaign
Community Garden and Farm Tour Signs
Submitted by: Native Earth Teaching Farm
Grant Award $300 for signs
Martha's Vineyard Oyster Fest Marketing
Submitted by: Martha's Vineyard Oyster Festival
Grant Award : $2,500 for video and social media
Martha’s Vineyard International Film Festival
Submitted by: The Martha’s Vineyard Film Society
Grant Amount: $1,500 for off-Island Festival marketing
Edgartown Tour Company Grant
Submitted by Edgartown Tour Company
Grant award $1,000 for digital ad design and social media marketing
2019 Fall Festival developed by the Mass Audubon Felix Neck Wildlife Sanctuary
Grant Award: $1,000 for digital and social media marketing
Food Minded Fellow Podcast by Gavin Smith
Grant Award: $2,500 for the development of a dedicated website to inform visitors about the podcast and host episodes, social media sponsored and online advertising budget to promote the podcast and social media marketing development and support
Island Alpaca, Barbara Ronchetti
Grant Award $1,500 for off-Island brochure distribution
Food Tours by Farm.Field.Sea
Grant award: $2,500 to develop digital assets, web and social media marketing
Martha’s Vineyard Chef Series October/November 2019 developed by the Nobnocket Inn
Grant Award: $1,500 for digital ads and social media marketing for event
MVY Social Media Conference April 2020 developed by Shored Up Digital
Grant Award $1,750 Development of a dedicated website and social and digital marketing
MV Signs Then and Now: Through Deaf Eyes
Grant Award $1,500 for Airing of documentary on MVTV; supporting the development of webpage with images and video, market the airing of documentary at locations on the Island.
Sail Year-Round...Visit MV in the Off-Season Campaign by Friends of Mvyradio
Grant Award: $2500
The Martha’s Vineyard Chamber of Commerce's VisitMV Tourism Mini-Grant program supports marketing initiatives, events and services that promote Martha’s Vineyard as a premier destination, stimulate economic development and encourage responsible tourism to the Island on a year-round basis.
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